Brewing Success: How Fernie Brewing Company Elevated Its Brand & Expanded Its Reach
By redefining Fernie Brewing Company's brand strategy—from naming and logo design to packaging and digital optimization—we helped fuel its expansion, increasing distribution, deepening customer loyalty, and paving the way for new product innovations.
Project Results
Fernie Brewing Company needed a cohesive brand identity to match its high-quality craft beer and mountain-town roots. We developed a strategic brand foundation, including naming, logo design, and packaging that captured the brand’s adventurous spirit. To strengthen its digital presence, we deployed a website strategy with SEO optimization, ensuring greater discoverability and customer engagement. The brand rollout extended across all touchpoints, from retail packaging to digital marketing, creating a unified and compelling brand experience.
We built a strong visual and verbal identity, ensuring Fernie Brewing Company's brand resonated with both loyal customers and new craft beer enthusiasts. Through SEO-driven content and an optimized website, we enhanced digital discoverability and user engagement. Packaging was carefully designed to stand out on shelves and reinforce the brand’s story. We also analyzed marketing performance, refining strategies for ongoing engagement and future product launches.
The refreshed brand strategy led to increased distribution, expanding Fernie Brewing Company’s presence in new markets. The cohesive and engaging brand identity strengthened customer loyalty, reinforcing its reputation as a go-to craft beer brand. The success of the rebrand also fueled the expansion of the product line, allowing Fernie Brewing Company to introduce new brews that resonated with its growing customer base.